This inaugural installment of “Atta-Thing!” celebrates the user experience of a coffee mug – in particular, my Life is good. coffee mug – because it reminds me that incorporating optimism into experiences I create for people can make them feel better about themselves and their lives.

Dear Life is good.,

On any given morning, I have fourteen coffee mugs from which to choose and I nearly always choose yours. The reason why is because your mug makes me feel active and optimistic and down-to-earth.  It reminds me to appreciate the morning, and my coffee, and my life.  And I often take an extra moment to do just that.

I have learned from this experience that even a mundane, repetitive action completed by an often groggy, distracted me has the potential to define my perspective, my day, myself.  Putting that messaging on a coffee mug, where I have the opportunity to experience that everyday was a great idea.

Thank you may I have another?
Beck