Author Archives: Beck Tench

What happened with the Smartwool Experiment.

… or “A lesson in low barriers to contribution.”
… or “Is everyone this lazy or is it just me?”

In November I created The Smartwool Experiment, which is a online brand/science experiment using social- and multi-media tools to chart the wear and tear of four pairs of Smartwool socks.  Every morning I would click a little [...]