I do wonder about the research, though. So many people have little experience in purely natural settings and feel as uncertain of themselves there, I’d speculate, as the proverbial country boy would in the Big Apple. Mightn’t people feel threatened in a natural setting just due to lack of familiarity? And aren’t there still threats people have to monitor there, even if there’s less cognitive load in such a setting?

It’s ironic, though, don’t you think, that clumsy designers looking to keep someone’s attention on a website can attenuate that person’s attention to the point they give up on a site.

Cheers…interesting blog. Glad I found it.