This inaugural installment of “Atta-Thing!” celebrates the user experience of a coffee mug – in particular, my Life is good. coffee mug – because it reminds me that incorporating optimism into experiences I create for people can make them feel better about themselves and their lives.
Dear Life is good.,
On any given morning, I have fourteen coffee mugs from which to choose and I nearly always choose yours. The reason why is because your mug makes me feel active and optimistic and down-to-earth. It reminds me to appreciate the morning, and my coffee, and my life. And I often take an extra moment to do just that.
I have learned from this experience that even a mundane, repetitive action completed by an often groggy, distracted me has the potential to define my perspective, my day, myself. Putting that messaging on a coffee mug, where I have the opportunity to experience that everyday was a great idea.
Thank you may I have another?
Beck