
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
If you match content creation (blogging, tweeting, flicking, etc.) with individuals in your organization – as opposed to brokering it for them as community manager – you effectively flatten the org chart from the perspective of your user/visitor, giving them one-on-one access with an expert, regardless of rank.
